The National Football League (NFL) is the latest organization to adopt facial authentication technology to enhance event security, according to an announcement made this week.
All 32 NFL stadiums will begin using this technology in the upcoming season, following the league’s contract with a company specializing in facial scans to verify the identities of people entering event venues and other secure spaces.
The facial authentication platform, with investments from the Cleveland Browns’ owners, aims to “streamline and secure” entry for thousands of credentialed media, officials, staff, and guests. These individuals will be able to access restricted areas such as press boxes and locker rooms with ease, according to Jeff Boehm, the chief operating officer of Wicket, who shared the news in a LinkedIn post on Monday.
“Credential holders simply take a selfie before they come, and then Wicket verifies their identity and checks their credentials with Accredit (a credentialing platform) as they walk through security checkpoints,” Boehm added.
Wicket’s technology was initially deployed in a select number of NFL stadiums last year as part of a pilot program. Other stadiums will start implementing the technology beginning on August 8, coinciding with the pre-season kickoff.
Some teams have extended their use of the technology to scan the faces of ticket holders. The Cleveland Browns, Atlanta Falcons, and New York Mets have all used Wicket’s facial authentication software to authenticate fans with tickets, according to Stadium Tech Report.
“Fans look at the tablet, and instantly, the tablet recognizes the fan,” said Brandon Covert, vice president of information technology for the Cleveland Browns, in a testimonial on Wicket’s website. “It’s almost a half-second stop. It’s not even a stop — more of a pause.”
“It has greatly reduced the amount of time and friction that comes with entering the stadium,” Covert added. “It’s so much faster.”
The Browns also use Wicket to verify the ages of fans purchasing alcohol at concession stands, according to Wicket’s LinkedIn page.
However, the use of facial recognition or authentication technology, especially when applied to thousands of people who are scanned while working or attending a sports event, has long been a concern for privacy advocates. There are worries about the technology being used to track people’s locations, and its potential to intensify racial and gender discrimination, as it is often less accurate in identifying people of color, women, and nonbinary individuals.
Wicket’s website claims its technology uses “facial biometrics algorithms” to authenticate individual faces in less than a second with 99.7% accuracy, even in poorly lit spaces. The company promotes its product to large venues by emphasizing its ability to speed up entry and reduce congestion.
The league-wide adoption of Wicket technology is intended to prevent the use of fraudulent credentials and enhance stadium security, according to NFL officials.
“One of the biggest things is accountability,” Billy Langenstein, senior director of security services for the NFL, told Sports Business Journal, which first reported the news.
“[The league and the teams] know every single person who is being credentialed to work an NFL game, who they are, and the access levels they should have to do their job,” Langenstein added. “And a big part of it is accountability for those individuals, embracing it, learning it, and evaluating the safety and security of the program.”
The NFL is not the only sports league deploying facial recognition technology. Soccer stadiums worldwide are rapidly adopting and deploying facial recognition to monitor fans, according to a Privacy International (PI) report published in May.
Twenty-five of the top 100 soccer stadiums in the world use the technology to enhance video surveillance, PI’s report stated. The nonprofit sent its findings to the United Nations Special Rapporteur in the field of cultural rights, which will issue a related report to the General Assembly in October.
You must be logged in to post a comment Login